The Research, In Plain English

The real numbers.

We didn't guess. We pulled the actual books from three real recreation centers — one of them in our own state, built at about half our size. Here's what they prove, without the jargon.

Jerome proves it works. Provo shows the scale — and the bond trap. Nampa is the exact playbook, in our own state.

Three Cities, Three Lessons

What each one taught us.

Operating proof

Jerome, Idaho

The gym pays for the pool.

  • Fitness center runs 100.7% cost recovery — it more than pays for itself.
  • Whole operation climbed from 48% to 55% cost recovery in three years.
  • The pool loses money on purpose; memberships and programs carry it.
  • A town a quarter our size — with no long-term debt.

The blueprint

Nampa, Idaho

No vote, no tax hike — and it pays the city back.

  • Built with Certificates of Participation — no bond election required.
  • ~13,000 memberships pre-sold before the doors even opened.
  • Returned roughly $485K to the city in FY25 (≈112.6% cost recovery).
  • Committed at ~28,000 residents — about half Twin Falls' size today.

Scale — and the bond trap

Provo, Utah

Don't bond it. Reserve that for renewal.

  • Passed a $39M bond at 59.6% — which would have FAILED Idaho's 66.67%.
  • Memberships + day passes are ~89% of revenue — daily use is the engine.
  • About breaks even before debt — taxpayers still paid for the building.
  • Plan for a membership plateau around year 8–10, and fund reserves early.

Side By Side

The three centers, compared.

Not three rec centers we admired — three experiments that already ran, each answering a different question.

Jerome, IDNampa, IDProvo, UT
Role for Twin FallsOperating proofThe blueprintScale + the bond to skip
Population when built~13,000 (today)~28,000 — half our size~115,000
Size32,000 sq ft~90,000 sq ft core (≈140,000 full)160,000 sq ft
How it was paid forProperty-tax rec district, no debtCOP + 13,000 charter pre-sales$39M GO bond
Bond vote required?District levy (simple majority)No — court-validated, no electionYes — 59.6% (Utah simple majority)
Would it work in Idaho?Yes (but rec districts now risky)Yes — same state, court-validatedNo — would fail the 66.67% bar
Operating resultFitness 100.7%; rec-only 55% & risingNet-positive: ~$485K to the city (FY25)Breaks even (+$89K) before debt
The one lessonThe gym pays for the poolNo vote, no tax hike, pays the city backDon't bond it; reserve for renewal

Sources: City of Nampa COP closing records + FY25 operating statements; Jerome FY23–FY25 audited financials; Provo FY14–FY25 financials; U.S. Census. See the full feasibility study for the complete methodology.

“Aren't we too small?”

When Nampa committed to its recreation center, the city had about 28,000–33,000 residents — roughly half Twin Falls' size today. Canyon County then (~90,000) was about the size of Twin Falls County now (~97,500). If Nampa wasn't too small at half our size, neither are we — and we're the only city our size in Idaho still without one.